Microsoft Dynamics 365: what’s the difference between the Business edition and Enterprise edition?

dynamics 365

13 Feb Microsoft Dynamics 365: what’s the difference between the Business edition and Enterprise edition?

Imagine having a central hub where you could track your customer relationships, automate those tedious back office tasks, facilitate sales, field service, marketing, financials and ops. Rather than having to use a different platform for each of these business areas, you could instead have one single environment where you could plug in all the business specific apps and tools you use. Well, as of November 1st 2016 you need no longer imagine – Microsoft Dynamics 365 has now been released, giving you access to a cutting-edge hub for all your operations.

Based exclusively in the cloud, Dynamics 365 is in many ways a rebranding and repackaging of a number of existing Microsoft products into a cloud-based platform. However, this is more than just a repurposing of popular tools; by bringing various Microsoft apps into one place, you get a much more streamlined way of running various parts of your business. And, because it’s based in the cloud, Dynamics 365 integrates very easily with a wide range of other Microsoft goodies – from Power BI to Office 365 Groups, or whatever else you want to connect to your hub.

Dynamics 365 is currently being sold under one of two licences – a Business edition and an Enterprise edition. We’ll explain the difference below, but first, a little more detail on what Dynamics 365 is and why you should be excited about it.

What is Dynamics 365?

At its core, Dynamics 365 incorporates the best of many of the existing Microsoft Dynamics tools. However, the beauty of it is that allows you to ‘plug in’ various related cloud apps for:

    • Sales
    • Field Service
    • Customer Service
    • Project Service Automation
    • Marketing
    • Financials
    • Operations
      And of course, you can also connect with other Microsoft tools, like Power BI, Outlook and also many additional apps available from the App Store. Cool!

      So, what’s the difference between the licences?

      As outlined above, there are two types of licenses for Dynamics 365: Enterprise and Business. The difference is fundamentally a matter of scale:

      Enterprise edition: ideal for larger companies with over 250 employees

      The enterprise edition of Dynamics 365 includes features you’ll be familiar with if you’ve used Dynamics CRM or Dynamics AX:

            • Operations tools
            • Customer service apps
            • Marketing automation
            • Sales automation
            • Field service management
            • Project service automation

      Business editions: ideal for companies with less than 250 employees

      The business edition gives you a CRM-lite, plus various features Microsoft judges to be relevant to smaller firms:

            • Financials tool
            • Sales and marketing tools
            • A basic CRM

      Now, just because Microsoft says bigger companies should opt for the enterprise edition, that’s not necessarily always going to be the case. For instance, if you’re a small company of 240 people running a retail operation, Dynamics 365 enterprise will probably still be the most appropriate choice. For a retail business trying to manage omni-channel sales, marketing and customer relationships, the enterprise edition’s features will bring you a lot more value than the more limited business edition. And, the same could be said of the reverse – some big firms will just need a couple of CRM features and will get no value out of all the enterprise edition’s added bells and whistles.

      Whichever approach you take, the big appeal of Dynamics 365 is that, as Microsoft surmises, it lets you “evolve your business on your terms”. What this means is that to begin with you can opt to use the basic platform, and over time add additional apps and tools that fit around you and your evolving requirements.

      How can we get started?

      Microsoft is offering Dynamics 365 licenses in a flexible range of options. You can get the ‘application only’ package, where you simply access Dynamics 365 in the cloud. Alternatively, there’s a range of plans for different user types and industries depending on permissions levels, the kinds of activities you’ll use Dynamics 365 for or the number of devices it will be accessed from.

      At CPS, we’re immensely excited about the possibilities that Dynamics 365 opens up. Regardless of business size, the real selling point of this new offering is its flexibility. Since it’s based in the cloud, it can be made to fit around your way of working, your objectives and long term strategy, while also being ‘light’ and letting you easily add or remove users thanks to its Software-as-a-Service (SaaS) provision.

      With our long experience helping companies implement existing Dynamics tools and our close relationship with Microsoft, we are well placed to help you make sense of how Dynamics 365 should be implemented at your organisation. Our experts can help you pick and choose the environment you want, implement and deploy the tool and support you long-term.

      Get in contact with CPS today and tell us about the ideal Dynamics environment you’d like to create. 

About the author
Mike Spink

Mike Spink, has over 25 years of business development experience and has been selling Dynamics CRM solutions since 2006. Adopting a highly consultative sales strategy, Mike takes great pride in providing clients with solutions that make significant improvements to improve business efficiency and profitability. He's worked with clients across a wide range of business sectors and adopts a very hands-on approach to account management and client engagement. Mike enjoys working very closely with the delivery team during project implementation and go-live and is always available to help ensure customer satisfaction. Mike joined CPS in June 2014 and works closely with Microsoft CRM to ensure CRM client success.

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