Marketing Manager

Role Description

Overview:

Our Mission is to be the UK’s leading provider of business solutions delivered on Microsoft Cloud technology. We are a long established and a highly respected Microsoft Gold Partner (Global Microsoft Partner of the Year Award Winner 2018) with an extensive portfolio of clients across Public and Commercial sectors, Enterprise, and SMC. Our shared culture and values, underpin all that we do.

We are a people centric organisation. Our colleagues are diverse, unique, close-knit, creative, and innovative. Good isn’t good enough. Each colleague strives for excellence whilst placing a close eye on new innovations and possibilities. That’s why we have been voted one of the best places to work in the UK.

About the role:

This is a pivotal role, responsible for all aspects of the Marketing plan – both online and offline. To be successful, you will need to have a strategic and highly analytical approach, measuring success, making amendments, driving change.

You will lead all aspects of marketing from demand generation campaigns, in person events, website development including the curation of a content roadmap, aligned SEO tactics and strong inbound generation.

Central to the role is driving digital marketing strategies that support client acquisition and retention as well as more traditional approaches such as breakfast briefings, trade events and workshop creation.

Reporting to the Head of Client Engagement and Communications the successful applicant will engage with key internal subject matter experts, sales and marketing leaders as well as partners to create structured go to market campaigns and propositions. The role has a Senior Marketing Executive and two Marketing Assistants reporting to them.

Specific Role Requirements

  • Create, plan and deliver a sustained digital marketing plan focusing on all aspects of the client lifecycle from client acquisition through to retention
  • Develop and implement SEO and PPC strategies
  • Manage and oversee email and social media marketing campaigns, including Follower adoption to key channels and target audiences
  • Drive traffic to the website through compelling content, strong SEO and backlink engagement
  • Write compelling content for online dissemination – videos, graphics, blog posts, web pages
  • Manage our CRM solution and associated reporting
  • Lead Account Based Marketing strategies to create cross and upsell opportunities in large accounts

 

Key Responsibilities

  • Line management of Senior Marketing Executive and two Marketing Assistants
  • Leadership and development of the operational Marketing plan
  • Deliver structured campaigns to time and budget with strong ROI
  • Achieve key KPIs on lead generation, content curation, website engagement and social followers
  • Grow and mature website content including blogs, PR and compelling propositions
  • Event management – own and third party
  • Manage third party agencies – graphic design, web and copywriters
  • Measure and report campaign and key online metrics

 

Essential Skills

  • CIM or equivalent qualification
  • B2B technology marketing background
  • Microsoft Dynamics Marketing
  • Umbraco
  • Hootsuite

 

Personal Attributes

  • Self-motivated
  • Strong attention to detail
  • Collaborative team player
  • Goal and KPI driven.

 

CPS Benefits

Some of the benefits which are integrated as part of being a colleague at CPS includes:

  • Vitality – Private Medical Insurance
  • YuLife – Income Protection and employee discounts benefits
  • Health Assured – Employee Wellbeing Support
  • Medicash – Health Cash Plan
  • 25 days holiday – increasing to 26 days after 1 year, to 27 days after 2 years and to 28 days after 5 years
  • Have your birthday as an additional day off from work. Can be adjusted to be taken within a week of your birthday if that is your preference
  • Quarterly and annual star performer awards and rewarded with prizes – voted for by your peers and colleagues
  • Annual professional training budget to support your Personal Development Plan
  • Award winning culture http://www.greatplacetowork.co.uk/best-workplaces/best-workplaces-in-the-uk
  • Fortnightly ‘Engagement’ survey to assess staff Happiness levels
  • Quarterly company meetings with associated social/team building events
  • Workplace pension scheme which goes beyond the standard schemes
  • No arduous annual appraisal process – your line manager will hold a 1-2-1 with you quarterly, as a minimum, to review and realign your objectives and your PDP as appropriate
  • Free on-site parking, subject to availability
  • Long service recognition at 5, 10, 15, 20 years and onwards
  • Unlimited hot and cold refreshments throughout the day in the Marlow office
  • Complimentary fruit & snacks
  • Monthly Fat/Fit Fridays! (pre-pandemic)
  • Free chair massages - head, arms, shoulders and back (pre-pandemic)
  • Regular social activities such as a summer event (Pub in the Park http://pubintheparkuk.com/ ), Christmas event, Dragon boat racing http://tag-events.com/portfolio/marlow-dragon-boat-festival/, quiz nights, wine tasting, pub nights, family events, BBQs and so much more

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